Our mission is to give everyone the opportunity to be relevant and in-demand professionals right now. Regardless of age or geography. We offer a wide range of courses for professional and personal development.
You will create a content strategy or a business plan with the concept of a special project, depending on your chosen specialization. This is based on a real project or task. If you don’t have your own project, we will give you a training project.
Content Strategy:
- Define the goals and objectives of the strategy
- Analyze the target audience and make a portrait of it
- Study the competitive environment
- Determine content formats for business objectives
- Choose distribution channels
- Establish redesign processes and determine the roles in the team
- Prepare a content plan
- Define key performance indicators
Special project concept
- You will come up with a plot of the project
- Choose the tools and platforms for implementation
- Determine the effectiveness of each distribution channel and choose the most relevant ones
- Create a promotion strategy
- Adapt the content for each channel and target audience
- Organize work within the team and with the customer
- Calculate the budget for the production of a special project