The speed at which the Internet runs today is light years ahead of the dial-up speeds of over a decade ago. Instead of being able to send a single image over the course of a few minutes, we can stream videos, even those that are in real time. Video marketing has become a staple for online marketers, as well as real-world marketers, taking advantage of how quickly videos can rank on the web. When you search for products or services, or any type of information, it is very common to see a video providing you with what you are looking for ranking at the top of the search engine listings. However, live streaming video for a business can be used in a much different way to generate sales on a consistent basis. Here are a few ideas on how businesses can use streaming videos that are live to improve the amount of sales that they make every month.
What Exactly Is Light Streaming Video?
If you have ever watched a news report where reporters are at a location where they are life at the event, this video that you are watching on your television is nothing more than cameras showing you what is going on at a different location live as it happens. Some videos can be pre-recorded, and then uploaded to video websites such as YouTube for all to see. However, it is light video that is becoming much more prominent when it comes to video advertising and it can be used in the following way.
Doing Live Podcasts
Relating back again to the example of watching the news on television, you are actually viewing people that are interacting through the medium of television at the exact moment that you are watching them. If you could actually go to the studio, and watch them on TV simultaneously, you would see that everything is happening at the same time. The same is true for a radio host that is broadcasting live. The key is that it is happening right now. For marketing products that you sell, you can actually do a live podcast which can be viewed through different services including Periscope, a place where live videos are made available all of the time. These videos can be recorded, and uploaded as an actual podcast, one that can be downloaded or viewed at a later point in time. However, in live podcast may prompt people to tune in whenever you are doing your show, during which time you can market the products that you sell offering special deals for live listeners only.
Documenting Your Travels
Another great way to market products is to not market to them at all. You have to consider the marketing strategies of people like Sir Richard Branson. The owner of Virgin Galactic, and many other companies, often uses commercials to market his products that have absolutely nothing to do with the products that he is selling. Although this could be useful, it is helpful to do a live video that is related to the products that you are selling. For example, you could do videos on traveling across the country, visiting different national parks. The website that you own could be one that sells camping supplies, allowing you to sell to people that would be interested in doing what you are doing and may need the products that you are selling from your site.
See more: 18 Tips For Success From Richard Branson
Building Your Social Media Following
Finally, a great way to build your social media following is to shoot by videos of what you do during the day. Of course, you should do something interesting with your life in order to maintain a following, similar to how many television shows often look into the lives of the rich and famous literally residing at their homes. It just depends upon what type of personality you have, and the things that you do, that will determine whether or not this is a good choice to make. Many people that are successful with live streaming video, that are actually marketing products or services, have a unique appearance or unique lives that will motivate people to keep coming back to see what else they are doing throughout the week.
The ability to stream live video has really change the lives of some people that are using this to their advantage. They may have an established business, and in order to generate more customers or following, by video is the best way that they can accelerate the speed at which they build their clientele. For others, they may prefer simply doing videos that can be uploaded which is actually a more time-consuming process as you will have to save the video, render the video, and subsequently uploaded to a video site for people to see. It is simply an easy way to generate a large following of individuals that will be interested in your life, the products that you sell or the services that you offer.