Instagram is a free photo-sharing media site which allows its users download photos, process them through a digital filter and share them with other users. Compared to other social media platforms, Instagram is more personal and has that business feel.
A survey conducted some time back showed that users tend to comment, like and share brand postings more often on Instagram than on any other social media sites. Many people prefer visual content and the chance to share stories and experiences visually seems to be very appealing to many Instagram users.
Consumers prefer visual content since it is very easy to read, understand and share compared to written content. With Instagram, you can post your high-quality photographs and videos authentic to your business.
The visual content will help market your business as it gives you the opportunity to tell the story about your business. You can use this to build your business brand. This can be an opportunity to show your customers what happens behind the scenes making your business more transparent.
This will also help your customers and clients feel like they are part of your business. In most cases, many of these people may end up becoming your loyal customers.
The photos you share on Instagram can help show your customers how to use your products or services or to pass personal information which is not in the public domain such as the photos of your employees or your business offices.
This will help show the human side of your business making more people want to be associated with your business. It also gives you an opportunity to share any work you have done or any project you are undertaking to help market your brand to customers.
Instagram not only gives you an opportunity to upload photos and videos but to also edit them in order to make them relevant to your business. With filters, you can add the effects by playing with the lines, vignettes and colors to help you establish a strong brand appeal for your business without having to pay a lot for it.
Most business owners may think that Instagram is only ideal for product based companies. However, this is not the case as Instagram is not limited to a particular type of business. Instagram will heavily rely on your creative ability to market your business meaning that both product and service based businesses can benefit from it.
Instagram gives you the opportunity to keep your clients updated on any new products or services you offer. If you upload many photos on a regular basis, your customers will be interested and will most likely follow your business.
However, you have to ensure that you do not post too many photos or videos that cannot even give your customers time to see and comment on the images or videos. Make sure you are consistent to help your customers know when to expect any photos or new information.
As a business owner, you can use Instagram to direct people to any other social media site, company website or your personal blog. The photos and videos on your Instagram page will only act as a bait to keep people interested in your page so that you can introduce them to other content.
Use clear photos and videos on your Instagram page. The filter function in Instagram cannot save a badly taken photo. Since it is all about your customer, it is a good idea to know what is relevant and interesting to your target audience.
Instagram is a fun way to market your business. Use generated content to your advantage, track your analytics and drive more traffic to your business. No matter the type of business you have, it is a good idea to use Instagram as your marketing tool for your business.