missinglettr Many businesses, organizations and individuals use social media other than Twitter, oftentimes in the form of blogs, websites, YouTube channels and in some cases deviantART accounts, Bandcamp accounts and Etsy stores, depending on exactly what they do online. However, a popular use of Twitter is to link one’s …

Do you want to know the importance of using content marketing to promote your business? If so, then know that there are so many people who use content to promote their online business. Content marketing is effective, and you will get new clients if you use content marketing properly. That …

If you are interacting on multiple social media accounts on a regular basis, it is sometimes difficult to keep track of who is posting. If you have hundreds of friends, you may miss some of the more important post that they make, or you may get so overwhelmed that you …

YouTube is one of the best platforms that you can use for all kinds of things. If you are a business owner, you can utilize YouTube for marketing purposes. You can also use YouTube to generate more interest in your blog. Lastly, you can use YouTube as it’s own profit …

When researching for different ways that you can make to improve the amount of money you make each and every year on the web, you will likely come across experts who will tell you that search engine optimization really is the thing for generating traffic on the web. Several debates …

  Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates? I’ve been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based …

The Brand Called You: A Branding Primer Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. …

There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users’ bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page. On occasions, you may …

  Tricks of the Trade There are many SEO tricks which can help boost your rankings, but for the most part they are continuously changing. If you want to do search engine marketing for a living it might be worth it to learn them, but for the most part its …

The Internet has been heralded as “the great equalizer”: on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential …