If you’re running an eCommerce site, you’ll want to spend a lot of time focusing on your site’s design. The look and feel of your site can have a big impact on your sales.
Five Website Design Tips
Whether you’re unhappy with your site, or simply feel that you have room for improvement, you should read over these five website design tips. They’ll help you to fix the flaws in your site and increase your profits.
1. Make Sure Customers Can Always Find The Search Bar
When customers come to your site, they may not be interested in browsing. They may be searching for a very specific product. If that is the case, you need to make sure that they can easily find that product.
Work to make sure that the search bar is extremely easy for visitors to find. You may want to create a bold bar around your search box. That way, the eye will naturally be drawn towards it.
You may want to have the search bar move as a potential customer scrolls down the page. Ideally, the search box should never leave a visitor’s field of vision. People should always be able to find it instantly if they are looking for it. Potential customers aren’t always patient; don’t make them work to find the things that they need.
2. Always Include Clear Photos Of Products
When people choose to buy a product online, they’re taking on a big risk. Unless they can examine the product at a local brick and mortar store, they won’t have the chance to see it in person. They’ll have to rely on the images that you provide.
Because of this, you should go out of your way to provide high-quality photos of products. Include as many photos as you can. Show the product from different angles, and always use excellent lighting. Make sure that people can get a good look at a product before they make a purchase.
3. Show The Final Cost On The Shopping Cart Page
People don’t like being surprised by hidden costs when they go to check out. Make sure that people can always see their total cost when they click on the shopping cart page. Ideally, everything from tax to shipping costs should appear on that page.
In some cases, you won’t be able to calculate the final cost of a purchase until after a person has provided you with specific information, like their location. If this is the case, you should clearly state that the listed price is not the final cost. That way, the customer won’t be surprised by their total later on.
4. Make The “Add To Cart” Button Easy To Find
People who own eCommerce sites should think of the “Add To Cart” button as their call to action button. No one is going to make a purchase without clicking on that button.
Make sure that the button is clear and easy to find. If a person has to think about what they need to do to buy an item, they might not buy it at all.
There’s no reason to hide the “Add To Cart” button away. It’s one of the most important buttons on any eCommerce site. Make sure it is up front and center.
5. Focus On Creating A Clean, Simple Design
While a flashy site may look cool, it won’t always be easy for visitors to use. Your primary focus shouldn’t be on creating an eye-catching design; it should be to create a site that is easy for people to use.
Keep your site design simple. When it comes to eCommerce, it is always best to take a minimalist approach. Use a white background and black text. Don’t overcrowd your site; strip your page down to the basics. Make sure that no one will be overwhelmed when they visit your page.
If you look at some of the biggest online stores on the internet, you’ll see that many of them keep things simple. You don’t need to do a lot to get attention.
Now that you’ve read these tips, you should have a much better understanding of the fundamentals of eCommerce website design. You can work to make your website better than it has ever been before.