Most internet users read their email
every day. You should therefore make email marketing one of the pilars of your
internet marketing efforts. With SPAM concerns at its all time high, you must make
sure that you only send email to opt-in
recipients (people that have agreed to receive your messages). You can get
opt-in subscribers by offering a newsletter and placing a short "subscribe here"
form on your web pages.
Producing an ezine is not difficult. An ezine can be as simple as a
short email message announcing something (like an update to your website, a new product,
or a special sale), or as elaborate as a long message containing articles, tips, resouces,
advertising, etc..
To host your ezine you have the option of free mailing list operators like Topica or Yahoo!
Groups, or paid services like Constant
Contact or Topica Email
Publisher. You also have a choice of format: HTML or plain text.
If you don't want to write your own content, you can find plenty of articles that you
can freely reprint, on sites like ArticleCity, IdeaMarketers, or GoArticles.
As your ezine grows, you can even sell
advertising or engage in joint ventures with other webmasters and ezine publishers.
Just remember to make your email communications valuable and not
just a sales pitch. It must be something that users can look forward to and learn
from.
If you want to start your ezine, you can download my free special report:
Ezine
and Email Marketing Basics (298 Kb - 11 pages)
If you want to learn further, I recommend The Step By Step Guide to Creating and
Promoting Your Ezine, by Karon Thackston
You can also read any of the following email marketing articles:
Market with Articles in High
Quality Ezines (Mario Sanchez)
Email Newsletter Format: HTML or Text
(Mario Sanchez)
Automatic Responders (Mario Sanchez)
Permission Email Marketing: Single
vs. Double Opt-In (Mario Sanchez)
Get Your Own Branded Email Address Even Without
a Website (Mario Sanchez)
How to Increase Your Newsletter
Subscription Rate (Mario Sanchez)
Send Eye-Catching
HTML Web Pages by Email (Mario Sanchez)
Get High Quality Traffic
by Writing Articles (Mario Sanchez)
Promote Your Business
for Free with a Signature File (Mario Sanchez)
3 Reasons to Publish a Newsletter AND
a Blog (by Debbie Weil)
Five Firm Foundations of
Online Success (by Charlie Page)
Newsletter Content and
Newsletter Promotion (by Scott F. Geld)
Learn the five key steps to getting
free publicity for your internet site and products (by Dianne Beiermann)
Ezines Are Effective in Advertising
Your Online Business (Alan Cheng)
Corporate Email Address
Formats (by Edward Lewis)
The Sweet "Peas" of Ezine
Success (by Charlie Page)
How to Publish a Newsletter to
Supplement Your Existing Website (by Donald Nelson)
The Wrong Email Format
Can Destroy Your Offer (by Rich Hamilton, Jr.)
