What Is Domain Authority And Why You Should Bother Improving It

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Domains

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Higher Domain Authority Equals Easier Google Ranking

A while ago, people looked at Google Page Rank to find out the authority of a domain. Calculated on a 1 – 10 scale, this was the main metric that contributed to assessing how valuable a domain name was. However, a few years back, Google announced they were going to drop PR, so webmasters and internet marketers had to find other methods of assessing the quality of domain names. It’s very important to have a metric that’s recognized by everybody, as people buy and sell websites and domains every day, so they need to know how to estimate the fair price of such transactions. If you need to know more, you can take a look into the way Moz calculates Domain and Page authority based on a series of factors such as number of linking root domains and quality of the inbound links. This tool is one of the most used in the SEO industry today, so it is the best you can get. Anyway, it can help you see how a certain domain has evolved over time, thus being one of the most relevant SEO factors.
You may ask yourself what this domain authority is all about. Facts show that the higher the authority of a domain, the easier it is to rank in Google and in other search engines for very competitive keywords. A brand new domain may need years and millions of incoming links to rank for a difficult term, while an old domain with high authority may score the same accomplishment with way less efforts and within a much shorter period of time. Some internet marketers prefer to pay more for a good domain and start with this kind of competitive edge, rather than working hard and waiting for such a long time until they reach the desired results.
The good thing about domain authority is that it can be improved on a continuous basis. You can develop a strategy for acquiring high quality backlinks at a steady pace. You can build new relationships with other webmasters. You can work your way to the top slowly but surely, as each tiny action you do is going to add to your domain authority. Such constructions require a lot of patience, as speed can do more harm than good. You can always try to acquire incoming links at a faster pace, but this may land you a severe penalty from Google. Once penalized, you may never be able to recover, so it’s much wiser to do things slowly and avoid penalties. It’s better to take everything one step at a time, as SEO is a game of numbers and of patience. The one who finds the right pace is going to be the winner of the game. Once you manage to build your domain authority to a good level, all your SEO activities are going to be more effective. The better you are, the more Google is going to trust you and promote you in their SERPs. This is the sad truth SEO professionals have to live with, as there’s no viable workaround. Even a tiny mistake can cost you a domain, a website and perhaps your entire business.

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If you are already aware of the importance of building your domain authority, you need to implement a good tracking and monitoring system, especially if you manage multiple websites. You have to track your DA and PA on an ongoing basis, so that you can determine which strategies or activities work best. If you do everything in the blind, you’ll never know what to do in order to improve your efficiency. Good marketers and strategists always track as many parameters as possible. Thanks to modern technology, you can use special software programs that can gather data and generate reports for you. Your only job is to take a good look and analyze these reports carefully, in order to make the necessary adjustments to your SEO strategy. If you use this kind of methodical approach to doing things, you have good chances to rank for most terms out there, regardless their competitiveness levels. The whole world can be yours, but you need to work hard to get there. Besides, you have to work even harder to stay on top.
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