Books and
Ebooks
There are the best ebooks and resources to design, launch, and promote your small
business website:
How to Design Your Website:
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Web Design Mastery:
In this thorough 7-Volume course, author Shelley Lowery reveals all of her web site
design secrets and takes you step by step through the design process of a professional web
site. Everything you need to know to design and market
your website by yourself in one place. Heralded as the "Bible of Web
Design", this is probably the only web design eBook you'll ever need to buy.
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How to Rank High in the Search
Engines:
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The SEO Book: The industry
standard #1 ranked SEO Book. Author Aaron Wall tells you everything
you need to know about Search Engine Optimization. Covers all major
search engines, not just Google. This eBook comes with free updates
for life so you can rest assured that you will always be current with the latest search
engine developments. Highly recommended.
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How to Create a Profitable Ezine:
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The Step By Step Guide to Creating and
Promoting Your Ezine: Ezines are powerful,
relationship-building, sales-generating tools that can boost your business. Author Karon
Thackston walks you step by step through every single element of creating
and promoting an ezine. If you are serious about effectively
promoting your business and building profitable relationships with your customers using
email marketing read this ebook first.
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How to Make Money with Google Adwords:
How to Make Money with Google AdSense:
More Resources:
Search Engine Optimization:
Search Engine Yearbook 2004:
(by André le Roux) If you love all things about search engines, SEO, SEM
and whatever other acronyms are cropping up, you'll want a copy of this reference
ebook. A single search engine resource that really covers it all.
The Nitty Gritty of Search
Engine Optimization (by Jill Whalen) This special report in ebook form is
probably the most thorough guide on how to write for the search engines. Making sure
that your main keywords are well represented in your page copy without sacrificing
readibility is not always easy, but this special report shows you how to do it.
Search
Engine Visibility (by Shari Thurow) Most web developers/designers build a
site first and worry about "searchability" later, which is a costly mistake.
This book will teach you how to design a site primarily for your visitors, while
making it easy to find in the search engines. Forworded by Danny Sullivan, from
Search Engine Watch.
Web Design:
What You Need to Know Before You
Hire a Website Designer and the very popular e-book Start Your Own Home-Based Website Design
Business, by Mark Frank, website designer and Internet consultant. Both books
can be found at WebsiteDesignBiz.com
Simple Web
Sites: (by Stefan Mumaw) You've probably heard me mention the virtues of
minimalist web design in my articles. In fact, end users are tired of and turned off
by overloaded sites that are difficult to navigate and slow to load. This book
offers valuable insights on creating simpler web sites, while offering the reader visual
inspiration.
Color
Logic for Website Design: (by Jill Morton) This book provides a solid
foundation in color usage in web site design, saving time, trouble and rework. Enjoy
new design potential through the informed use of color in web design.
Email and Ezine Marketing:
Ebook Starter:
(by Shelley Lowery) Do-It-Yourself ebook design kit. Ebooks are the
"perfect" online product, as they provide your customers with instant
gratification and can be downloaded right over the Internet. Not only does this
package include a complete ebook tutorial, but it also provides you with professionally
designed templates that will give your ebooks the look and feel of a real book (including
a page turning effect).
General Internet Marketing:
Multiple
Streams of Internet Income: (by Robert Allen) In spite of hints of hype
in some of its chapters (after all, the author is a best selling Real Estate guru),
this book gives you a broad overview of all the possibilities that Internet marketing can
open for you and your business. This is the book that inspired me to launch my
newsletter.
You Name It: (by
André le Roux) A practical guide to naming products, services, businesses,
divisions, domain names, newsletters and just about anything else.
Copywriting and Content Creation:
The Step By Step Copywriting
Book: (by Karon Thackston) This widely acclaimed ebook by shows you how
to write effective web copy that both sells and ranks high
with the search engines.
Net Words:
(by Nick Usborne) Mr. Usborne is one of the leading advocates of good web
copywriting. Net Words builds a compelling case about how of interesting, highly personal copy, always gets far
better results than the boring copy usually found in corporate sites, or the overly
aggressive text common in most sales sites.
Web Usability:
Designing
Web Usability: The Practice of Simplicity: (by Jakob Nielsen)
Creating Web sites is easy. Creating sites that truly meet the needs and expectations
users is not. Usability guru Jakob Nielsen shares his insightful thoughts on the
subject.
Homepage
Usability: 50 Websites Deconstructed: (by Jakob Nielsen and Marie Tahir)
Specific observations and suggestions about 50 of the top websites in the world, backed
with solid quantitative analysis and graphic aids. Focuses on the Home Page.
Don't Make
Me Think: (by Steve Krug) Author Steve Krug lightens up the subject of
usability with good humor and excellent, to-the-point examples.
"About
Us" -- Presenting Information About an Organization on Its Website (124 pages PDF)
Representing a company or organization on the Internet is one of a website's most
important jobs. Explaining the company's purpose and what it stands for provides essential
support for any of the site's other goals. This report contains 50
guidelines for improving the design of "about us" areas of corporate
websites, and is richly illustrated with 85 color screenshots from many different
websites.
Defensive
Design for the Web: How To Improve Error Messages,
Help, Forms, and Other Crisis Points: (by 37signals) The folks at world-class
redesign firm 37signals have brought to life the topic of forms, error messages and 404
pages. Following the tips in this book can make the difference between having
one-time visitors and repeat customers.
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