Blogging Tips and Articles

Blogs are online diaries where the webmaster, or "blogger", can post comments, articles or links to other pages.  Blogging software makes updating blogs very easy, either through a web interface, by email or using FTP programs.  Since blog postings are organized in reverse chronological order, once a new post is added it automatically moves to the top and the previous post is placed below it.  You can literally update your blog wherever you are and from any computer. 

Blogs also allow readers to leave comments after each post (although bloggers can disable this option).  Readers' comments, however, are what makes blogs interesting, since they allow bloggers to interact with their readers, accelerating the feedback loop and fostering a sense of community.

While blogs started as a tool to publish personal comments and opinions, they have turned into a widely used business tool.  The most progressive companies nowadays set up blogs to interact with customers, gather feedback and give a personal touch to business communication.  By enabling a "conversation" between a company and its customers (or between employees of the company) blogs engage the company's stakeholders more than traditional, one-way marketing communication methods like advertising and official press releases.

Blogs are also search engine friendly.  Since blogs usually revolve around a very specific topic, are updated often, and provide each post with its own URL, they are uniquely positioned to be crawled often by the search engines and achieve high rankings.  Also, good, compelling comments attract inbound links, which further enhances a blog's search engine relevance.

Blogs are also easily syndicated. Through a technology called RSS (Really Simple Syndication), which comes standard with most blog software, readers can subscribe to your blog, and have your new posts (or an excerpt with a link to the full post) delivered to them through programs called newsreaders (RSS doesn't use email).

There are several good free blog hosts.  The most well known is probably Google's Blogger.  By signing up with Blogger, you can choose a template, select a few settings, and start blogging in minutes. 

If you are new to blogs, we recommend that you sign up for a free Blogger account and give blogging a try.  We also suggest that you to read Beginners Guide to Business Blogging, by Debbie Weil, where you can learn the what, why and how of blogging in clear, non-techie language. 

We also invite you to visit our Internet Marketing Blog.

Please find below our selection of Business Blogging Articles:

Why Every Webmaster Should Have a Blog (by Aaron Wall)

Five reasons why I like blogs (by Mario Sanchez)

Blogging Your Way to Success (by Edmund Loh)

Search Engine Marketing for Beginning Bloggers (by T. L. Pakii Pierce)

3 Reasons To Publish An E-Newsletter AND A Blog (by Debbie Weil)

Blog Posting Styles (by Mario Sanchez)

Blogging Explained In Simple Terms (by Elizabeth Kirwin)

Small Business: To Blog Or Not To Blog (Michele Schermerhorn)

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