Blogging Tips and Articles
Blogs are online diaries where the webmaster, or "blogger", can post
comments, articles or links to other pages. Blogging software makes updating blogs
very easy, either through a web interface, by email or using FTP programs. Since
blog postings are organized in reverse chronological order, once a new post is added it
automatically moves to the top and the previous post is placed below it. You can
literally update your blog wherever you are and from any computer.
Blogs also allow readers to leave comments after each post (although bloggers
can disable this option). Readers' comments, however, are what makes blogs
interesting, since they allow bloggers to interact with their readers, accelerating the
feedback loop and fostering a sense of community.
While blogs started as a tool to publish personal comments and opinions, they
have turned into a widely used business tool. The most progressive companies
nowadays set up blogs to interact with customers, gather feedback and give a personal
touch to business communication. By enabling a "conversation" between a
company and its customers (or between employees of the company) blogs engage the company's
stakeholders more than traditional, one-way marketing communication methods like
advertising and official press releases.
Blogs are also search engine friendly. Since blogs usually revolve around
a very specific topic, are updated often, and provide each post with its own URL, they are
uniquely positioned to be crawled often by the search engines and achieve high
rankings. Also, good, compelling comments attract inbound links, which further
enhances a blog's search engine relevance.
Blogs are also easily syndicated. Through a technology called RSS
(Really Simple Syndication), which comes standard with most blog software, readers can
subscribe to your blog, and have your new posts (or an excerpt with a link to the full
post) delivered to them through programs called newsreaders (RSS doesn't use email).
There are several good free blog hosts. The most well known is probably Google's Blogger. By signing up with Blogger, you can
choose a template, select a few settings, and start blogging in minutes.
If you are new to blogs, we recommend that you sign up for a free Blogger account and
give blogging a try. We also suggest that you to read Beginners Guide to Business Blogging,
by Debbie Weil, where you can learn the what, why and how of blogging in clear, non-techie
We also invite you to visit our Internet
Please find below our selection of Business Blogging Articles:
Why Every Webmaster Should
Have a Blog (by Aaron Wall)
why I like blogs (by Mario Sanchez)
Your Way to Success (by Edmund Loh)
Marketing for Beginning Bloggers (by T. L. Pakii Pierce)
Reasons To Publish An E-Newsletter AND A Blog (by Debbie Weil)
Posting Styles (by Mario Sanchez)
Explained In Simple Terms (by Elizabeth Kirwin)
Business: To Blog Or Not To Blog (Michele Schermerhorn)
For more information on the topic of this article use our Google-powered
Subscribe to our newsletter:
Your Email address:
given away to anybody. You can unsubscribe at any time.