Blog
Sales

Sales Letter Writing Tutorial

  12-Step Foolproof Sales Letter Template Learn how to write effective web copy that sells and ranks high with the search engines. You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even …

Read More
Domain Name Tutorial
Domains

Domain Name Tutorial

  Got a Small Business? Choose the Right Domain Name Choosing a domain name can be daunting. Research the subject (after all, you’re the type of marketer who researches, right?) and you’ll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone agrees on: …

Read More
Keyword Selection Process
SEO

Keyword Selection Process

  Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates? I’ve been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based …

Read More
A Branding Primer For Small Business
Blogging

A Branding Primer For Small Business

The Brand Called You: A Branding Primer Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. …

Read More
301 Redirects & Search Engine Optimization
SEO

301 Redirects & Search Engine Optimization

There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users’ bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page. On occasions, you may …

Read More
Building Value On The Web
SEO

Building Value On The Web

  Tricks of the Trade There are many SEO tricks which can help boost your rankings, but for the most part they are continuously changing. If you want to do search engine marketing for a living it might be worth it to learn them, but for the most part its …

Read More
About Us Pages In Small Business Websites
Blogging

About Us Pages In Small Business Websites

The Internet has been heralded as “the great equalizer”: on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential …

Read More
Top 20 Blogging Tips For Beginners
Blogging

Top 20 Blogging Tips For Beginners

  20 Blogging Tips Every Beginner Should Know   1. Choose a topic that you know, like, and are passionate about. This way you will never get bored and will keep your audience always interested and asking for more.   2. Pick a topic where there is not a lot …

Read More
Five Questions To Answer Before You Build Your Website
Web Development

Five Questions To Answer Before You Build Your Website

  It is not just a website. It is where the bricks-and-mortar world meets the clicks-and-mortar world, and your website has an impact on your company’s image. Because your online market presence is viewed by individual-defined norms, you must ensure the site meets the expectations of your site visitors. In …

Read More
Do-It-Yourself Search Engine Optimization
SEO

Do-It-Yourself Search Engine Optimization

A search engine optimization campaign can easily be divided in three fundamental stages: • Choose the right keywords (keyword optimization) • Optimize your pages for your selected keywords (web page optimization), and • Get quality inbound links to your pages (off-site factors). In the next few pages, we will teach …

Read More