|June 11, 2005
Business: To Blog Or Not To Blog
A weblog, or "blog" started out as a personal journal on the Web. They have
evolved far beyond that initial concept. Now, weblogs cover as many different topics as
there are people writing them. Some blogs are highly influential and have readership which
exceeds most traditional newspapers, while others are mainly intended as personal journals
to be shared with only family and friends. So, should you consider blogging?
The power of weblogs is that they allow millions of people to easily publish their ideas,
and millions more to comment on them. Increasingly people write, read and comment on
blogs. Many people mistakenly believe that blogs are only personal diaries. More and more,
blogs are being used by businesses to attract customers. Since blogs now come in all
flavors, lets look at the basics of blogging.
A blogger is someone who writes a blog. The Blogosphere
is a word used to describe the online community of bloggers and their writings. A blog
differs from a website only because it is a website that is updated frequently, most often
displaying its material in journal-like entries. An entry, a post, or a posting, are the
terms often used to refer to a specific article or commentary written by the blogger on
his or her blog. Many weblogs allow readers to write a reaction to what was written in the
blog entry. These comments can often be found directly following the blog entry.
For millions of people, blogging is a hobby. For some, like journalists, writers, business
leaders and political leaders, writing blogs enhances their professional careers. A blog
gives the voice a broader audience and allows more direct and interactive contact with the
readers. Some bloggers have readership numbers approaching that of big media and are able
to earn income from their blogs. But potential profit should not be the primary motivation
Why should a blog be part of your business marketing strategy? The blogging movement
is picking up speed, particularly for businesses. Blogging is one arena where the size of
your company wont matter. A blog is NOT the place to promote your product or
company. It is a place to promote your ideas, provide tips,
and express yourself in the hopes of building an audience. That audience
may , in turn, become customers.
There are two key concepts to keep in mind when deciding whether you will launch a blog or
not; providing quality content and blogging regularly.
These are critical to creating an audience for your blog.
A successful blog is written with a distinct audience in mind. In this way, you can
provide content that is unique to your audiences issues, needs, or desires. If you
create content they like and wish to return to read, you will produce quality content.
Successful bloggers have a focused topic and a unique personality.
Both your topic and unique style will cause your audience to return to your blog. When
they return, it is critical to stay true to your audience and tone of your blog. If people
are reading your blog, its because they like your topic and tone. Try not to stray
from your typical topics and style too much. This will give your readers a reason to link
back to your blog on an ongoing basis. But your content and tone are just one element to
Also critical to your ongoing blogging success is how frequently you update your blog.
If you don't update your blog often enough, blog readers will move on to other
blogs. There are too many blogs out there competing for your readers attention. Blog
readers will go where the content is.
Successful blogging takes a commitment of your time. When you begin blogging and wish to
capture an audience, you should be prepared to blog every day. In this way, you can
develop an audience who counts on you to help them begin or end their day. This means you
should also try to post at the same time each day. Your readers will get accustomed to
your schedule and check your blog at the appropriate time. The time of day is not as
crucial as the consistency in your posting.
So, is a blog right for you? You tell me. Do you have a distinct topic in mind? Do you
have a strong opinion or passion for the topic? Do you know what audience you are writing
for? Do you have the time to commit to regular postings on your blog? If so, see you in
About the Author
Michele Schermerhorn calls herself a Corporate Freedom
Fighter dedicated to freeing cubicle prisoners to experience their own successful
online business. She has over 30 years experience in the business world and over 12 years
running her own successful online businesses. She is President of Online Business
Institute Inc. ( http://www.obinstitute.com),
authors a sassy marketing blog ( http://www.imarketblog.com
), and regularly conducts free online seminars. Online Business Institute Inc. exists to
Create Successful Online Business Owners One Person At A Time.
Article Source: http://EzineArticles.com/
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