|December 2004Learn the five key steps to getting free
publicity for your internet site and products
For many of us, the idea of getting free publicity can be a confusing and daunting
task. So why do it? Because free publicity really works and if you are looking for ways to
attract new customers to your internet business, free publicity is by far one of the best
ways to do it. I am going to share with you five key steps to getting free publicity for
your products. They go as follows:
1) Website Focus:
Make sure your site is focused on a specific category of products. I cannot stress this
enough. The editors will often check to see if your site features products that are in the
same category as your product press release. This is one of the key ways you can get free
publicity for your products. Because when you send out a press release on a new product,
the editors will check your site to make sure that you offer similar products. Once they
see that you offer a wide range of products in this same category, you will greatly
improve your chances for getting free publicity for your products and website.
2) Target the right magazines for your products:
I have talked to many people who are tempted to send out their press releases to every
magazine available. I strongly advise against doing this. It is simply not effective and
can even upset the editors when you send them information unrelated to their audience. It
also reduces your chances of getting in the magazines if you are sending out press
releases to every magazine category. The key is to stick with the most targeted magazines
for your products and only email them with your product announcements.
3) Be consistent and patient while emailing the editors:
it is very important to be consistent when you email the editors. Try to introduce a
new product on a monthly to bi-monthly basis to the editors of the magazines. If you do it
on a consistent basis before you know it, one of your products could be picked up in one
of the magazines. It is also important to be patient with the process. You may not here
anything for a few months and then all of a sudden you will find out that a magazine
picked up your press release and is running it. On average it takes print magazines a
month to three months to print your press release. For online magazines you could have
your press release picked up within days or weeks. That is why it is important to target
4) Be prompt to an editors request.
Be prepared when the editors contact you. Many times an editor will want to contact you
and ask some basic questions about your company. Another reason they might contact you
would be to include your product in their next issue.
When this happens the editor will ask you for a 300 dpi photo of your product to be
e-mailed to them so they can put it in the magazine. Through the years of doing e-mail
press releases, I have learned to contact my suppliers before I send out a press release
and ask them for a 300 dpi photo. I keep the photo(s) on file in a computer file folder
marked editors photos. They are easy to retrieve, and since I already
requested the picture ahead of time, I can just retrieve it from my file and send it to
the editor within minutes of the request.
5) Follow up with a thank you note whenever you receive free publicity.
Whenever you receive free publicity send a thank you note to that editor to let them
know how much you appreciate the write up. This is also a good opportunity to let them
know how the ad is working for you. The editors love to hear about the success you are
having with their magazine. To find out more about getting free publicity for your
products and site visit http://www.productpressrelease.com
About the Author
Dianne Beiermann is a results-driven internet marketer and online
business owner. Dianne Beiermann is one of the leading experts in press release marketing
for online businesses. Productpressrelease.com specializes in assisting individuals and
businesses with obtaining free publicity for their products and website. You can visit
their site at http://www.productpressrelease.com
or call 1-800-371-3945.
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