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August 6, 2004
are Directories Important?
Usually you will not get much traffic from most directories. With so few people
searching through directories today, a large portion of the traffic comes directly from
people finding the directory entries within search engine results. The single biggest
reason to list in directories is that they help search engines understand what your site
is about and help improve your relevancy and position. Some search engines such as Google
make it extremely rewarding for a webmaster to list their site in many different
The Two Most Important Directories: ODP and Yahoo!
The Open Directory Project listings are entirely
free, and for that reason they sometimes take months to acquire. Be patient, and do not
resubmit your site for at least 6 weeks between submissions.
The Yahoo! Directory rivals the Open Directory as
one of the largest human edited directories on the web. The Yahoo! directory has a
recurring $299 [yearly] fee for commercial sites, but is still free for noncommercial
Note: It takes a ton of effort to create a comprehensive directory of
the web. This is why Yahoo! charges hundreds of dollars per year. This is why having over
50,000 editors is still not enough for the ODP.
Other General Directories
A couple other important directories and web guides are: About,
the Virtual Library, GoGuides,
JoeAnt, and Gimpsy.
A few good newer directories are Wow
Directory, BlueFind, Web Beacon, & Skaffe.
Business.com charges $99 per year for listing, and
is well worth that price for many people.
Topical or Niche Specific Directories
Many niche specific directories are focused on quality and provide static text links to
your site. These directories not only improve your site's relevancy in search results but
also drive a significant amount of prequalified traffic to your site. Many niche
specific directories are works of love and provide free listings.
Recent Directory Problems
- Some unscrupulous money hungry parties accept any site that pays them. They place the
sites in semi-organized categories and call it a directory. Eventually these types of
directories get delisted from Google and when they get banned you wasted your money.
- Directories Created to Sell AdSense: AdSense and cheap link rentals have made it easy to
create garbage directories to collect your money.
- Duplicate directories: Sites such as emfind.com, pearlfind.com, moonfind.com,
findeyes.com, beyondfind.com, and findww.com all look the exact same. I have had about 20
directories similar to spain-directory.com and splendes.com submitted to my site.
Since search algorithms are just programs without intelligence, they must rely upon the
intelligence of humans to structure their search results. Human edited directories, for
this reason, are important to be listed in.
Since directories are becoming such a profitable business model the number of
directories will continue to steadily grow throughout the rest of the year.
If those directories are not spending money advertising or building their brand, or if
you are unsure if a directory is sketchy, ask around before spending any money.
About the Author:
This article has been compiled from portions of different articles written by Aaron
Wall, reknown SEO expert and author of The SEO Book.
The SEO Book: (by
Aaron Wall) Author Aaron Wall takes you from A to Z on a journey to understand the basics
of Search Engine Optimization. No hype, just honest and effective advice. This eBook comes
with free updates for life. Highly recommended.
The Nitty Gritty of Search
Engine Optimization (by Jill Whalen) This special report in ebook form is probably the
most thorough guide on how to write for the search engines. Making sure that your main
keywords are well represented in your page copy without sacrificing readibility is not
always easy, but this special report shows you how to do it.
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