|October 25, 2004
Value on the Web
Tricks of the Trade
There are many SEO tricks which can help boost your rankings, but for the most part
they are continuously changing. If you want to do search engine marketing for a living it
might be worth it to learn them, but for the most part its not necessary
to learn any tricks.
The General Business Cycle
For a business to create great wealth it first has to create great value.
How I look at the internet is that I can read about and test things that interest me for a
few thousand hours and then redistribute these ideas quick and free. If it is something I
am interested in learning I tend to discount the value of my time since I am just learning
what I want.
Many people want instant profits. Generally it is not possible to make long term
profits which start today unless you are busy learning and building a reputation. Short
term profits are possible, but my goal is long term.
Every week thousands of people glance at my site and hopefully can save a few minutes
or hours. Thus the overall return is time saved. If I save someone time hopefully they
will consider linking to me or telling their friend about me. My marketing power expands
as third part votes add up.
Niche is Better
If you are starting a website as a hobby it is much easier to pick a smaller
market to dominate. Some opposite examples:
- Marketing is an extremely large category.
- Internet marketing in an extremely large category.
- Even search engine marketing is a fairly large category.
Some people have wanted to make an online Canadian pharmacy, which can generate tons of
revenue. The problems with such an idea are:
- It is a super competitive environment.
- Many of your competitors will be spamming in various ways making junk link rings and
throw away sites. By the time their current site gets penalized their newest site will
already be competing with you.
- The drug companies and doctors themselves will be directing traffic and sales.
- Often times the person with this idea knows nothing about drugs.
- Very rarely does this type of idea build any long term value.
A better idea is to pick a drug or disease and become the knowledge source
for it. I prefer disease, since drugs have patents on them which eventually run out.
Also, by only collecting data about a specific drug it will make your information biased. Information
about a disease can be unbiased with the resulting solution for the problem promoted.
The Indirect Route
The road to profits is sometimes an easier path if you use an indirect route. Relative
to the size of the web there are not many unbiased
and resources. Those that do exist may sometimes be hard to find. Some even discredit
themselves greatly by selling irrelevant ads. Simply put, its not that hard to be the best
in a focused topic that interests you.
One of the biggest tips I have for most people is to write out what you know in a non
commercial website. If you can place the text into small palatable chunks you can
create articles which are not only well appreciated, but also easily syndicated. Using
this knowledge base and the popularity it brings you will then allow you to more easily acquire
links to your future slick conversion-geared website.
I actually have had a few of my articles from my site referenced by many other
websites. Its usually not a good idea to tell people what your future plans are, but I
Another topic I am greatly interested in is mental health and more specifically
depression. From what I have learned 5 HTP is an amazing supplement which can help
people overcome depression. If you look at the 5HTP.com
website you will see that Dr. Murray is a moron. He is advertising the 48 hour Hollywood
diet at the bottom of his page. This move is killing his credibility.
Hunting for good 5HTP articles I have found there to only be about a dozen or so good
ones which are easy to find in search engines.
Recently I have purchased a half dozen books on 5HTP and serotonin. After I get done
reading the next 5 of them I will put my knowledge down in web format and
be one of the top sources on the internet for 5HTP.
Becoming an Expert
For you to be able to really extract the desired profits people will need to view
you as an expert. Having articles appear around the web will make you seem more
like an expert. In addition having articles on other sites which link back to your home
page in the tag line will give you topical authoritative inbound links.
It is human nature to be skeptical. If independent people say exceptionally kind
comments about you (and publish your work) then it is easier to accept the comments as
The biggest expense we all face in life is time. It is something that you can not
recoup. If a person is willing to pay you $5 / hr they will likely be willing to pay $50
or $100 / hr. if you have proven that you can help save time.
After you are well developed you can decide to change your focus.
While it is a good idea to keep your content up to date you may decide that it would be
better to distribute your information in a way that allows you to extract
You can create niche specific sites which drive people to the desired
action. In addition you can reformat the knowledge or try new marketing
schemes. After you are beyond self sustaining everything you do will only improve the
Eventually links just start showing up without you asking for them. When that happens
it is a fair assumption that you are doing something really good (or really bad).
- by Aaron Wall, author of The SEOBook .
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