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Search Engine Marketing for Beginning Bloggers
What is Search Engine Marketing?
A well written and tightly focused blog will create a traffic bonanza of high quality
visitors. Blogs are generally tight center and focused on a topic and several related
Search engine marketing is simply getting your blog and your blog content a high enough
ranking in the search engines for your keywords so that your content will generate
visitors to your site from search results pages (SERPs). Compelling site and content
titles and descriptions help compel users to click on your links in the search engine
results pages (SERPs) and visit you.
Search engine marketing requires a search engine optimized web site. This is a web site
that displays a configuration that makes it very attractive to search engine spiders. The
spiders will visit your site and crawl your content. When they do this they pick up your
keywords and determine what your page is about. That content goes back to the search
engines and get indexed.
When people type in the keywords you are using then your pages will show in the search
results. The idea is to get your pages ranking high enough to get traffic to your site. It
is better to be on for top results instead of bottom results. For example, showing up
positions 1 through 30 is much better than positions 800 to 1000 in Google.
Why Blogs Enhance Search Engine Marketing
In times past only the big media and news sites carried frequently updating content in
the form of breaking news headlines and content. The search engines would pound away at
these sites because they were designated as sources for the freshest content to be found
on the Internet. Now blogs are creating millions of mini news sites or micro content hubs
with rich information and links. Bloggers update their content frequently with all manner
of late breaking information. Blog have outpaced mainstream media outlets in their ability
to get information out to the masses faster.
Set Up Your Blog Now!
Search engines specifically target blogs as another huge source of high value, fresh and
highly relevant information and they want it as fast as you can publish it! The more
frequently you publish, the more visits you will get from Google, Yahoo! and other search
Here is what you should realize about your blog relationship with search engines. Blogs
are search engine magnets and they get crawled often and deeply by search engine spiders.
This means you get your content into Google in hours and days rather than weeks and
You don't have to go to Google or Yahoo!, submit your site and then wait for 2 to 3 months
before you start to see yourself showing up among the rankings. Nope that's old school.
Can you guess what business the search engines are in? That's right! They are in business
are delivering the most accurate and relevant information in their search results as
possible. They know that if they don't deliver relevant content in their search results,
users will stop using them and start using a different search engine. As far as the search
engines are concerned, YOU are THEIR customer. They want to deliver a quality product to
you. Their product is "relevant search results".
Blog are new sources of quality content and because blogs updated frequently (or should
be!), the search engine spiders literally are programmed to visit your blog based on how
often you publish fresh content on your blog. You can actually accelerate or ramp up the
spider algorithm as you must frequently and regularly. Think of the algorithm as the
program logic that helps the spider determine how often it should visit your blog. You can
improve your chances for good rankings by simply publishing more content, more often!
This is why if you are using a regular web site you are being whooped in the search
engines rankings game. A regular web site that is not published frequently simply cannot
keep up or catch with blog content that ranks easily and quickly for search engine results
pages. Blogs are natural search engine optimization tools and the search engines are
prepared to read your content often and take it back for indexing and ranking. If you have
a product, a service or any marketing skill or knowledge and you don't have a blog...you
are missing the boat.
When you get your content ranked well you can market your message because you now have
visibility for your target audience. Your keywords are those words that your customer or
prospect has in mind when the are searching for something you have to offer. When toys,
clothes or cars, your content to contain the keywords your target audience is using in
their search efforts.
How Blogs Rank Well In Search Engine Results
Blogs rank well for several good reasons.
1. Blogs are by their very design meet the current requirements for
search engines and search traffic. Search engines need to deliver the latest information
accurately and search engine traffic wants the most accurate information now. Blogs are
highly relevant in their niches and are the best sources online right now for the most
update to date information.
2. Blogs can be naturally keyword optimized for even greater appeal to
search engines. But using your keywords judiciously through your blog design and blog
content, you can easily rank for those keywords in the search engines without gimmicks or
search engine tricks. You literally begin to "rank as your write".
3. Blogs are text rich publishing tools. What do I mean by text rich?
Blogs using light weight code by comparison to regular websites. Blogs are styled and
formation with cascading style sheets, PHP along with moderate use of HTML for the most
part. There are some variations in underlying code depending on the blog software you use
but the point is that blogs do not contain lots of extra and poorly formatted HTML code,
the scenes so that your design doesn't get in the way of your content.
This makes your content much more visible to the search engines and the search engine
spiders that crawl your blog frequently can also crawl your content faster and see your
content with greater clarity. This makes for for easy interpretation of what your blog is
interpret (too much extra code or poorly formatted pages). While you don't need to really
bother with all this behind the scenes stuff, just know that blogs are text rich
publishing tools and search engines love text. All the other flashy stuff is for human
appeal. Search engines appeal to pure text and blogs have that in spades.
4. Links are a persons best friend for search engines rankings. The more
links you get the better. The more relevant the link then the more importance that link
has for search engine results. Blogs naturally generate inbound links because in the world
of blogs, content links to content every moment of the day. Great content is found by
others in the world of blogs and linked to on a regular basis. Write good content and you
will get good inbound links.
These inbounds are easily generated from sites with similar content and often contain
relevant keywords in the linked text to your blog. All of this means better rankings for
you in the search engines with little effort spent trying to build back links and link
partnerships. As a practice you should link to other content as well when you publish.
This creates outbound links and when you link to other content with relevant keywords in
the linked text this also creates a stronger relevancy rating for your blog content.
Remember to be natural and don't force the use of keywords of linked text any more so than
you would use your keywords throughout your blog and content.
The result for you as a beginning blogger is a nice niched themed content site that is
also a rich hub of inbound and outbound links. Another bonus for using a blog.
These are just a few reasons why blogs are good for search engine marketing. Blogs
naturally appeal to the algorithm of search engine spiders. In other words they have
exactly what search engine spiders are programmed to look for. In the past, producing
themed site content that was rich in keywords and also had good links and navigation took
more effort using a regular web site.
Blogs allow you to publish easily and instantly and at the same time you can easily
produce a site that gives you the best chance of ranking well for search engine traffic
with less of an effort. You don't have to focus on content management at all. You
configure your blog software once for greatest appeal to the search engines and from that
moment forward you can strictly focus on producing quality content. Your blog will do the
rest for you.
To recap...Blogs are natural search engine optimization tools. The search engines love
blogs and they crawl them frequently looking for great products (your content in search
results) to take back and sell to their customers (that's you and I when we do searches).
Blogs are crawled more frequently when they are updated frequently. This means that when
you publish a steady stream of great content and you publish it often your content will
get crawled often. This results in your content potentially being indexed much quicker as
well as ranking much higher for relevancy and freshness.
A regular web site requires more time and effort to organize and manage content for
keyword optimization, navigation and building links. All of which are important for
effective search engine optimization and search engine marketing. Blog software manages
your content automatically and allows you to focus on publishing good content. This is a
time savings for you and gives you a clear advantage for generating traffic to your blog
and getting your message in front of visitors.
A regular web site cannot compete against a blog because a regular web site is not
published as often as blog content normally is nor can it be managed as efficiently as a
blog. Regular web sites are slow but blogs are fast!
T. L. Pakii Pierce
How To Blog For Fun & Profits!
How To Blog, Create Blogs That Work For You!
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