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June 11, 2005
Explained in Simple Terms
By now, if you haven't heard of Blogging, you must be in a coma, seldom watch or listen
to the news, or never use the Internet. Bloggers are the newest and most popular
'authentic' voice on the internet.
First, let's begin with an accurate definition of Blogging. Blog is short for Web
Log. To blog is to upload text onto the same place on the internet daily, weekly,
monthly, or at least with some predictable frequency. The best bloggers are trained
professional writers, people who write because it's their passion, and politically
inclined individuals who need a bully pulpit for their ideas.
Set Up Your Blog Now!
Some bloggers are traveling long distance over an extended period of time, and they
want to communicate with family and friends. The traveling bloggers do not have enough
time to e-mail everyone, so they blog. Family and friends can check their blog for
updates on their whereabouts, their adventures, mishaps, and golden opportunities while
they're on the road.
Is Blog a Noun, Verb, or Adjective?
I have seen Blog used as a noun, verb and adjective. This means blogging is a thing, an
active principle, and a way to describe something. If you want to blog (verb) and do
it well, the best advice is to blog on a subject you know quite a good deal about.
Chances are, most people who blog with a good solid background in their subject area do
not readily run out of good material. Also, people who read blogs (noun) constructed
in this way will walk away enriched, educated on a particular subject, and are more likely
Blogging as Gossip or for Profits
As a professional writer and a creative writer, I am enjoying the popularity of the
blogger (noun). Why? Because bloggers are bringing back respect for the individual voice
in writing. Their popularity is sometimes based upon the depth of their knowledge on a
particular subject. Or, as in the case of bloggers who helped reveal the true
identity of White House Press Corps gay hustler Jeff Gannon, bloggers can turn a little
vicious gossip into an international news story, which I personally find amusing and
enlightening. Since bloggers uncovered this scandalous man's double life, blogging has
gained a great deal of attention. In fact, marketing and public relations firms are
now using blogging as a tool in their whole package of increasing a client's media
Public Relations and Marketing Blogging
If the Public Relations and Marketing firms gain a stronghold on blogging activities,
perhaps the 'authentic' individual voice that began the blogging craze will be lost in the
rubble. This is the worry of many devoted bloggers. Or, maybe this trend could strengthen
the position of political or gossip oriented bloggers. Perhaps the 'devoted bloggers' who
were working in the restaurant and retail industry, will now find they're being offered
the opportunity to blog for money instead of slave away over a hot grill, or at a cash
Set Up Your Blog Now!
This is where the whole blogging debate takes over.
Ethical versus Unethical Blogging: Who actually has the 'right' to blog? What does an
authentic blogger look and feel and sound like? How do you identify a slick, Public
Relations blogger? Should blogging remain in the realm of the individual voice? Or will it
be usurped by multinational corporations and governments for their own devious purposes?
These are all valid questions, and I'm afraid I do not possess an answer to any of these
ethical questions about blogging. I feel that the individual person, company, or
entity must answer these questions on their own. But there is one thing I am absolutely
certain about. Everyone has a right to blog, just as every one has a right to write and
publish their work in the public sphere, which includes the internet.
About the Author
Elizabeth Kirwin has published work in national magazines and
newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in
Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans
for companies and health care ogranizations nationally. For more information, e-mail
firstname.lastname@example.org. For some ideas on
how to increase web site traffic by blogging, visit http://www.sidhecommunications.com and
read the companion piece to this article: Start Blogging to Increase Internet Traffic: We
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