April 20, 2003
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Whether you're starting a new business or have been in business for
years, if you're not using effective e-mail marketing strategies in your business,
it is probably costing you a fortune in advertising dollars and in huge profits.
Learn more about:
E-Mail Marketing Secrets
(follow the link and click on the 'EBook
Library' link) and see how responsible and ethical Email marketing can increase your
profits now. By Bob Gatchel, a leading authority on Email Marketing and Affiliate
Promote Your Business for Free with a Signature
Email is a great way to promote
your business. First, most people read their
email every day. Second, it allows you to
send focused messages to a specific target audience.
Email messages travel fast and are often forwarded to friends, or people
that may find your message useful.
take advantage of this by creating a signature file for your messages. If you are using Outlook or Outlook Express, you
can easily create your signature file by opening the Tools menu, and clicking on Options
> Signature. If youre using a web
based email service, they will provide you with instructions.
signature file must have your name, your contact information, and most importantly: a link
to your website and a short, catchy tagline. Remember
that for email messages to be an effective marketing tool, you have to send them to people
you know, or who have chosen (opted in) to receive them. Remember
to sign up for discussion groups and mailing lists related to your business and post
a word of caution about Email marketing: dont ever, ever, send unsolicited
mail (spam). This will not only annoy the
recipient, but will most certainly make your marketing efforts backfire, since those on
the receiving end will regard you with contempt. Even when somebody agrees to receive
your messages, use that trust responsibly by sending only messages that are relevant to
the recipients, and don't bombard them with promotional offers.
email responsibly, and your signature file will be one of the most effective free
promotional tools for your business.
You can freely reprint this article. Just include the following resource box at
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net
) a website and newsletter that gives you free advice on web design and Internet
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