|December 6, 2004
Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to
submit your site to the search engines. In the early days
of the web, when search engine technology was still
primitive and search engines' ability to crawl the web was
somehow limited, it made sense to submit your site.
Today, search engines like Google, MSN or Yahoo! Search have
no problem crawling billions of pages and adding them to
their index every month (and sometimes even more often).
Most likely, they will find your site once they find a link
to your page in another website.
That website can be a directory (a site that uses human
editors to select, categorize and list websites), a site you
exchange links with, or an article-posting site where you
submit articles you write, complete with your resource box
(a small bio about yourself with a link to your site).
The two best general directories are Yahoo! ($299/year fee)
and DMOZ (free, but they may take a while to list your
site). Listing your site with them will give you two of the
best links you can get.
When exchanging links, make sure you do it with reputable,
non-competitive sites with a topic related to yours (for
example, if you're a real estate agent, you may want to
trade links with a mortgage broker's site).
Writing articles and posting them in sites like Article City
or Ideamarketers is not only a good way to get links, but
also a great way to establish yourself as an expert. The
idea is to allow other webmasters to re-print your articles
for free, provided that they include your resource box (with
a link to your site) at the end of the article.
In summary, don't waste time, energy and money submitting
your site, or using one of those services that claim to
submit your site to "thousands of search engines" (they are
worthless). Instead, focus on getting high-quality inbound
links. They will get your site listed faster while building
your site's online reputation and popularity.
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an
internet marketing content site packed with useful articles and resources, and SEO
Tutorial ( http://www.seotutorial.info ) where
you can learn the basics of search engine optimization in four easy steps.
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