You've finally launched your free newsletter. You've put together the content, found a
good mailing list host, and have listed your newsletter in all the ezine directories you
could find. What else can you do to increase your subscriber base? The answer is actually
quite simple: you've got to know how to ask.
If you want your visitors to give you access to their inbox, you have to make it easy
and risk free for them to subscribe. We offer some pointers that will help you do so:
Use a subscription form instead of asking your visitors to send a blank email: Sending
blank email is counter-intuitive, and some people may think it won't work. On the other
hand, displaying a simple subscription box with a "Send" button next to it will
make the process easier. If possible, place a subscription box in all the pages of your
Always include a link to archived issues of your newsletter next to the subscription
box. Very few visitors will sign up for your newsletter if they don't know what it looks
Give a free bonus to entice your visitors to subscribe. It can be an ebook, a special
report, or anything else of value to your readers. There are many online authors that will
let you distribute their work for free in exchange for including an author box with a link
to their site. You can also build your own special reports using articles from other
authors, that you can pick up free of charge in numerous article submission sites, like http://www.marketing-seek.com or http://www.ideamarketers.com.
Indicate the frequency of publication. If you don't, some of your visitors may worry
about receiving too much email and may not subscribe. Many newsletters are published
monthly, but weekly or every other week are also considered acceptable frequencies.
Explain that every message you send will contain clear and easy instructions to
unsubscribe. It is better to provide a link that your visitors can follow to unsubscribe,
rather than to ask them to send an email message.
to the subscription box. Nothing works better to reassure your visitors like an iron-clad
statement like: "Your email address will not be sold, rented or disclosed to anybody
under any circumstance".
Finally, include a link to your subscription page on every issue of your newsletter.
Satisfied readers will most likely send your newsletter to friends who may in turn become
subscribers. Nothing works better to turn readers into subscribers than a recommendation
from a friend.
You can freely reprint this article. Just include the following resource box at
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net
), an online collection of web design and Internet marketing articles and resources.
You can freely reprint his weekly articles in your website, ezine, newsletter or
The Step By Step Guide to
Creating and Promoting Your Ezine: (by Karon Thackston) The author walks
you step by step through every single element of creating and promoting an ezine. If
you are serious about effectively promoting your business and building profitable
relationships with your customers using email marketing read this ebook first.