|November 12, 2004
Building and Pagerank
Links from other pages help increase your site's Pagerank.
There are several ways to get inbound links. What follows is a checklist
of the most important ways you can get links to your page:
Since Pagerank is assigned to individual pages rather than sites, internal
linking passes Pagerank from one page of your site to another. Linking your pages to
one another also benefits your visitors, who will have easier access to the information on
your site. It will also benefit you, since your visitors will stay around longer.
Linking within a network of sites
If you own several websites, you can link them to each other, and use this technique to
increase the Pagerank of specific pages. If you have many sites linking
extensively to each other, you must be careful and host your sites with different
companies so that they don't share the same C
Block IP address (which could alert search engines of artificial linking, possibly
leading to your pages being penalized or downgraded).
This is a good way to increase Pagerank, provided that you exchange links with reputable sites with a topic somehow
related to yours. If at all possible, your partner's link page must be accessible from
their homepage, have a decent Pagerank and not contain too many outbound links.
This is a great way to get links and increase Pagerank. Basically, you write articles related to your field, and allow others to publish
them for free in websites and newsletters. At the end of your article, you include a
resource box (a small bio) with a link to your website. As webmasters publish your
articles, your links will spread like wildfire and your Pagerank will increase.
Listing your sites with reputable directories
Since good directories use
qualified human editors who choose listed sites very carefully, they are given significant
weight in search engine algorithms. The two biggest directories are Yahoo! ($299/year
listing fee) and DMOZ (free, but listing your site can take months). In between, there are
many smaller, high quality directories that charge reasonable listing fees. They should be
an important part of your link building program.
Many high Pagerank websites rent text links to other pages. These links are
really a form of adversising, although their main objective is not necessarily to generate
traffic but to pass along Pagerank. Links from pages with Pagerank of 7 and
higher can cost hundreds or even thousands of dollars a month. Links from pages with
Pagerank of 5 and 6 are also very well regarded and less expensive. Again, we
must make sure that these pages are reputable, and that they haven't achieved their
Pagerank using deceptive or unethical techniques, or you run the risk of having your
Posting in forums and weblogs
Since forums and weblogs offer plenty of fresh
content, search engine spiders tend to crawl them often. If you are a prolific contributor
to these types of site and use a signature file with a link
to your page, the more entries you post the more links to your page the search engines
will find and add to their index.
Getting unsolicited links
The unsolicited link is the most valuable link, and the most difficult
to get. It occurs when you have content that is so remarkable that people feel compelled
to link to you. You will most likely get unsolicited links when you post original ideas,
voice strong opinions, serve a specific niche very well, or offer something of value for
free (for example a useful online tool). An example of a site that has achieved high
Pagerank mostly on unsolicited links is Jakob Nielsen's useit.com. The 'guru' of web usability has an extremely
plain and unattractive site from the graphic standpoint, however, his great content and
original ideas have compelled so many people to link to it that it is one of the world's
most visited sites.
You can freely reprint this article provided that you leave the copy (including active
links) intact, and include the following resource box:
Mario Sanchez is a Miami based freelance writer who focuses on Internet
marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing
collection of web design and Internet marketing articles, tips and resources. You
can freely reprint his articles in your website, ezine, or ebook.
For more tips on how effective linking can benefit your search engine optimization
efforts, read The SEOBook,
by Aaron Wall
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