A few years ago, email programs didnt support
HTML (the standard for formatting text on the Internet, and the most widely used medium to
create web pages).If you wanted to send an
email message, you were limited to plain text and only one font type.Nowadays, however HTML support among email
programs is almost universal:AOL versions 6
and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook
Express, Eudora, Yahoo Mail, and Hotmail all support HTML.
Sending full color, HTML webpages by email is a great
way to promote your product or service.If
you want to make an impression, it is certainly better than justsending boring text messages.
Restaurant owners who want to send their weekly
specials to their patrons, online publishers who want to send an ezine to their
subscribers, hotel operators who want to communicate their seasonal packages to their
guests, manufacturers who want to show a brand new product to their distributors, or
online merchants who want to promote a special product to their customers, are just a few
cases where this technique may come in handy.
Lets say that you regularly send an email
newsletter to your customers, and want to send them a special mailing promoting your
latest product.This is what you have to do:
1.Create the promotional webpage for your product.Include pictures, description, benefits,
testimonials, links, contact form, etc..Make
it as impactful as possible.
2.Upload the page to your server.
3.Open your Internet Explorer browser and go to the URL of
4.Go to the Tools menu, follow the Mail and News option and
click on Send Page.This will automatically
open your default email program, and the webpage will already be in the body of the
5.Address the message to your mailing list, press send, and
These instructions work for any web page.In fact, why dont you follow steps 4 and 5
and email this page to a friend?
The Step By Step Guide to
Creating and Promoting Your Ezine: (by Karon Thackston) The author walks
you step by step through every single element of creating and promoting an ezine. If
you are serious about effectively promoting your business and building profitable
relationships with your customers using email marketing read this ebook first.
You can freely reprint this article. Just include the following resource box at
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net
), an online collection of web design and Internet marketing articles and resources.
You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.