Home > Archive > Advantages of Blogs
April 09, 2005
Blogs are probably the easiest way to have a website. With blog software, it literally
takes minutes to have a professional looking site up and running. These are the five
things I like the most about blogs:
Blogs are easy to create:
You don't need expensive or complicated web editors or web design software to create a
blog. Blog vendors offer you a variety of templates you can choose from. Most likely you
will find among them one that offers the look and feel you're looking for. Your only web
design expense may very well be to pay a graphics artist to design an attractive logo that
makes your site unique.
Blogs are easy to maintain:
Blog software allows you to post online, which means that you won't need to bother with
FTP software. This also means that you can post anywhere, not just from your own computer.
You may be in a hotel room in China, and if it has an internet connection you can log in
and update your website from your web-based control panel. Your blog's software will
automatically move your most recent post to the top, while archiving older posts by date
or by topic, so you don't ever have to bother to move web pages around.
Set Up Your Blog Now!
Blogs are search-engine-friendly:
Since blogs assign each post an individual URL address, each of them will have it's
own, separate web page. If you take care of making each post very focused on a specific
topic and carefully choose the keywords that best describe your post (using them in the
post title and post body), they will stand a very good chance of ranking well with the
search engines. Also, since blogs tend to be updated regularly, search engines will crawl
them often (search engines love fresh content), adding your new posts to their index.
Blogs allow you to interact with your customer base:
The best websites allow your customers to interact with you and give feedback. Since
blogs offer you the option of enabling a "comments" field after your posts where
readers can give you feedback, your visitors will not only be more inclined to come back,
but you will have at your disposal an effective and inexpensive way to get to know your
Many great blog hosts are free:
There are several excellent services that offer blog hosting for free. The most well
known of them is Blogger, a free blog service owned by Google. Signing up takes minutes,
it offers many different templates and customization options, and also gives you the
option of tying your blog with your Google Adsense account. That way, not only is the
service free, but you can also make money. The downside to all these great advantages is
that they have encouraged the creation of a huge number of me-too and low quality blogs
that don't add value and hardly get any traffic. Don't fall into that trap. Before jumping
to create a blog, remember that to be successful you must write about a focused and
original topic, or offer a unique perspective on a common theme. In the end, as the
cliché says, it all boils down to quality content.
You can freely reprint this article provided that you include the following resource
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an
internet marketing content site packed with useful articles and resources, and SEO
Tutorial ( http://www.seotutorial.info ) where
you can learn the basics of search engine optimization in four easy steps.
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