|October 17, 2004
with Articles in High Quality Ezines
Some time ago, I talked about the technique of writing articles to
drive traffic to your site. The basic idea behind it was that, by allowing ezine
publishers to reprint your articles for free (and by including a resource box with a link
to your site at the end of your articles), you would get significant targeted traffic to
your site and your site would gain in popularity and relevance with the search engines.
What I want to talk about this time is how to become more proactive and effective
in marketing your articles. While posting your articles on sites like
ideamarketers.com or goarticles.com will allow ezine publishers to browse through
their archives and find your articles, you can better target your efforts by submitting
your articles directly to the best ezines out there. These will be ezines
- accept articles,
- deal with a closely related topic to what you have to offer, and
- have a large subscriber base.
Usually, a large subscriber base is considered to be more than 100,000 subscribers.
However, smaller ezines (20,000 subscribers or less) can often outperform their
bigger counterparts, when they are highly focused on one topic and enjoy
a loyal readership.
The question is, therefore, how to find those high-quality ezines that will accept
your articles. The best place to look for them are ezine directories.
Probably the best and most widely respected ezine directory is the Directory of Ezines, where you
can find relevant information on almost 1000 high-quality ezines, most of which accept
articles, reaching around 39 million readers. The Directory of Ezines charges a
small yearly subscription fee. However, if you are serious about email marketing it
is well worth it.
Another option is to subscribe to the Ezine Editor List,
another useful resource that offers an up-to-date (updated monthly) list of ezine
publishers that are actively interested in publishing your articles.
Other ezine directories you can try are http://www.freezineweb.com
, http://www.bestezines.com , http://www.go-ezines.com and http://www.jogena.com/ezine/ezinedata.htm
Before submitting your article, try to learn as much as you can about each particular
ezine. Try to subscribe to them and read a few issues to get a feel for the kind of
articles they run. Then, contact the editor with a short message providing the
- what your article is about.
- how will it benefit readers.
- the number of words in your article (since some editors impose limits to the size of the
articles they publish).
- the URL of your archive of articles so that they can have immediate access to other
articles you might have written.
Also, thank them for the opportunity to contact them and ask them to please let you
know when the article is published.
Finally, don't forget to include your resource box, with the links to your page.
Remember to using your preferred keywords in the phrase you use to link to your
page, since it will help you rank higher with the search engines.
You can freely reprint this article provided that you include the following resource
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web
design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing
collection of web design and Internet marketing articles, tips and resources. You
can freely reprint his weekly articles in your website, ezine, or ebook.
Toolkit: An excellent guide to creating and running your own successful
online newsletter. You'll learn all the basics of setting up an Ezine that makes you money
every time you publish a new issue.
The Step By Step Guide to
Creating and Promoting Your Ezine: (by Karon Thackston) The author walks
you step by step through every single element of creating and promoting an ezine. If
you are serious about effectively promoting your business and building profitable
relationships with your customers using email marketing read this ebook first.
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