April 9, 2003
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The Importance of a Good Web Page Title
Many web designers focus just on the
actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words,
tell your visitors what they can expect by reading your page. More importantly, the page title is the only way
that many visitors will be able to identify and find your page. A good title can therefore increase the traffic to
More and more Internet users rely
on search engines every day, and search engines use page titles to generate the links
displayed after a search. Lets suppose
that you own a company called The Attic, that specializes in vintage clothing and you have
just submitted your website to a search engine. If
the title of your page is: The Attic. Specializing in Vintage Clothing, it is OK. Certainly, it is better than just Welcome to
However, a better option would be:
Vintage Clothing by The Attic. The
reason is that, most likely, a visitor that comes to your site from a search engine will
not conduct a search for The Attic, but probably will do it for Vintage
Clothing. The fact that those keywords
are in your title, and especially because they are at the beginning, will increase the
chance of the search engine displaying your page within the search results, and will
increase the likelihood that the user will notice the link and click on it.
An exception are large companies
with superb name brand recognition. They may be better off by starting the page
title with the company or the brand name, since they will be well known to most users and
their purpose will be evident. For all that matters, they may even not need to rely
on search engines for traffic at all.
Another reason to pay close
attention to the page title is that it is used by web browsers to name the page when it is
bookmarked. If a user goes through her
favorite files and doesnt recognize your page due to a lousy page title, she may
by-pass it, and, as a result, you will waste a precious opportunity to get easy traffic to
In summary, you want to use a page
title that clearly states the purpose of the page, that will catch the users eye
when it is displayed by a search engine, and that will be easily identifiable by the user
when he browses through his files in the Favorites folders.
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Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net
) a website and newsletter that gives you advice on web design and Internet marketing, one
free tip at a time.
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